I led the visual refresh of PB Tech’s recurring promotional campaigns, aligning them with the company’s updated brand identity, which I was also responsible for developing. These monthly promotions serve as a key touchpoint for our customer base, so I focused on creating a consistent and recognisable design system that maintains familiarity while reflecting the new brand look. The assets were also structured for quick updates, streamlining the process and allowing the team to focus on higher-priority creative work.
